Observation of a Fashion Discord Community
Genesis Perez
Writing for social science
Date: march 20, 2025
Time: 2:00 PM – 4:30 PM
Platform: Discord
Community Name: Fashion Enthusiasts Club
Introduction
The following is a transcription of field notes from my observation of the Fashion
Enthusiasts Club on Discord. This online community consists of individuals who
share a common passion for fashion, discussing trends, styles, and personal
expressions of individuality through clothing. This observation aims to capture the
essence of the community, its norms, language, and the interactions that transpire
within it.
Community Overview
The Fashion Enthusiasts Club operates on Discord, an increasingly popular
platform that facilitates real-time communication through text, voice, and video.
Upon entering the server, I was greeted by vibrant emojis and colorful server
banners highlighting various fashion themes, effectively establishing the
community’s aesthetic. The core belief of this community centers around
inclusivity and creativity; members are encouraged to express themselves without
fear of judgment.
The server contains several channels, each dedicated to specific topics, such as
fashion history, trend forecasts, DIY fashion, and style advice. The community
rules, pinned in the welcome channel, emphasize respect, constructive criticism,
and adherence to copyright laws when sharing inspiration or designs. Rituals
include dedicated themed discussion nights, where members are invited to dress
according to a specified theme and share pictures of their outfits in the
show-your-look channel.
Membership and Diversity
The server boasts approximately 500 active members, predominantly young adults
aged 18 to 30. However, the diversity in age and cultural background among
members is notable, indicating a broad appeal and inclusive nature of the
community. This inclusivity is further reinforced by members sharing various
styles from streetwear to haute couture, reflecting personal tastes while fostering an
environment of mutual appreciation.
Patterns of Behavior and Interactions
As I observed interactions between members, several patterns emerged.
Participation in discussions appeared to follow a natural ebb and flow, with peak
periods of activity during designated discussion nights. During these times,
channels were filled with a flurry of messages, ranging from outfit critiques to
enthusiastic exchanges of trending fashion news.
Members frequently used informal, trend-oriented language peppered with fashion
jargon. Phrases such as “slay,” “drip,” and “fit check” populated the conversations,
evoking a youthful, energetic vibe consistent with the community’s informal
nature. Emoji use was prevalent, enhancing communications with added emotion
and context.
Additionally, the ritual of “Rate My Fit” sessions allowed members to post their
outfits for feedback, fostering a moment of vulnerability that was met with
overwhelmingly positive reinforcement. The supportive comments typically
included compliments and suggestions for enhancing personal styles, highlighting
the community’s emphasis on encouragement rather than criticism.
Use of Language
Language within the Fashion Enthusiasts Club serves as both a barrier and a bridge
for members. The use of fashion slang creates an immediate sense of belonging,
but it can also alienate newcomers unfamiliar with the terminology. For example,
statements like “I love your Y2K aesthetic!” or “That layering looks fire!”
showcase a shared understanding among members regarding contemporary fashion
trends. Observing the evolution of discussions, I noted certain phrases often
followed the rise of new trends, indicating a dynamic, responsive language
landscape.
The informal tone fosters camaraderie; however, it can sometimes lead to
misunderstandings, particularly when members employ niche jargon. A notable
moment included a discussion around “deconstructed fashion,” which prompted
several questions from members with varying levels of experience in the fashion
world.
Questions for Future Investigation
- Inclusivity in Language: How does the use of niche terminology affect the
inclusivity of discussions? Is there a specific way to introduce newcomers without
alienating them? - Impact of Themes on Participation: Do themed discussion nights increase
engagement among different demographic groups within the server? What trends
emerge from these participatory spikes? - Cultural Influences: How do cultural backgrounds influence members’ personal
styles and fashion philosophy within the community?
Personal Reflections
Throughout my observation, I found myself resonating deeply with the
community’s ethos of creativity and self-expression. Each person’s narrative
included their unique style journey, illustrating the pivotal role fashion plays in
individual identity. My responses to members’ interactions ranged from admiration
to curiosity—each authentic exchange offering a glimpse into personal experiences
shaped by external influences, much like the fabrics themselves.
In conclusion, the Fashion Enthusiasts Club on Discord exemplifies a thriving
community where passion for fashion converges with social connection. My
observations highlighted the community’s values of inclusivity and creativity,
underscoring the importance of language, mutual respect, and the empowerment
that comes from sharing personal style journeys.
These are some messages shared
Chat 1: Welcome New Members
6:05 PM
FashionMaven88: 🎉 Hey everyone, let’s welcome our newest member,
@StylishSam! What’s your favorite fashion trend right now?
StylishSam: Thanks, everyone! I’m really into vintage streetwear at the moment!
🥰
Chat 2: Outfit Feedback
6:15 PM
ChicGeek: What do you guys think of my OOTD? (image posted)
Fashionista101: Wow, love the color combo! Those shoes are 🔥
ChicGeek: Thanks! I was debating those shoes but thought they added some
edge!
Chat 3: Trend Discussions
6:25 PM
EdgyExpress: Have you guys seen the new fall collections? Some of the layering
looks are incredible!
CasualVibe: Yes! I love how oversized jackets are making a comeback. It’s
perfect for cozy weather!
FashionMaven88: Personally, I’m excited about incorporating more scarves.
What do you guys think?
Chat 4: DIY Projects
6:45 PM
HandmadeHarry: I’m working on upcycling an old denim jacket. Suggestions??
StreetStyleStar: You could add some patches or studs! Would be super cool!
HandmadeHarry: Love that idea! I’ve got some patches I can use!
Chat 5: Q&A Session
7:15 PM
CuratedCloset: Quick Q! How do I style these wide-leg pants? Fashionista101:
Pair them with a fitted top and a belt for contrast!
ChicGeek: Also, cute sneakers would elevate the look!
Chat 6: Contest Announcement
7:50 PM
FashionMaven88: Don’t forget, our fashion contest submissions are due next
Friday! Let’s see some creativity! 🌟
StylishSam: I’m so excited! I plan to showcase a retro-inspired outfit.
EdgyExpress: Can’t wait to see everyone’s entries!
References
Discord chat
